For that mentioned project, we had to work closely with the ad agency who already had conceptualized the look. It was also a different kind of visualization. We were given the freedom to create an impression of the Vivo City mall -- and not to really follow the architectural detail to the dot. And the final image would be "muted" in a monochromatic tone as to help focus the view to the model in the foreground later.
This project also brought me back closer to my "Architectural" roots. I basically was given a rough sketch and plan. Then from there, I would design and "build" it in 3D. There are about 7 posters or so that we got to work on. But, I figured I'd just show this one.
Modeled and rendered in 3Ds Max 8.0 with Vray.
Brief scene description:
One Direct light from above, thru the skylight.
A few number of customized maps (photos of shopfronts) were used as textures instead of building it in 3D.
It was also more of an "artistic" call when it came to how sharp or visible the reflections were.
Of course, the final ad print would have also been handled by another DI Artist -- as for colour and image enhancement.